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Раскрутка сайта в Яндексе
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Если вы хотите покорить просторы интернета и сделать свой сайт заметным в Яндексе, то вы попали по адресу. Давайте разберемся, как раскрутить сайт в Яндексе, чем SEO для Яндекса отличается от Google, и что такое поведенческие факторы. Пристегните ремни, будет интересно!
Чем SEO для Яндекса отличается от Google?
Итак, вы, наверное, думаете: «SEO есть SEO, какая разница?» Но нет! Яндекс и Google — это как разные вселенные со своими правилами игры.

1. Алгоритмы ранжирования
Яндекс больше ориентируется на региональность. Если ваш бизнес в Москве, то Яндекс покажет ваш сайт москвичам в первую очередь.
Google больше глобален и обращает внимание на международные факторы.
2. Поведенческие факторы
Яндекс очень серьезно относится к поведенческим факторам. Это значит, что ему важно, как пользователи взаимодействуют с вашим сайтом.
Google тоже учитывает это, но в меньшей степени.
3. Учет ссылок
Яндекс более скептически относится к количеству внешних ссылок и больше ценит их качество.
Google любит, когда на ваш сайт ссылаются другие ресурсы, и учитывает это при ранжировании.

What the rising popularity of Yemeni coffee shops says about third places
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The most popular spot on a late Friday night in a pocket of Manhattan’s West Village isn’t a trendy bar or a Michelin-starred restaurant but a Yemeni coffee house chain strictly serving coffee, tea and pastries.

A step into Qahwah House on Carmine Street offers a rich whiff of cardamom, Arabic music and crowds of people both at tables and in line to order. The energy spills over into the sidewalk, where some begin performing a Levantine folk dance known as dabke. It’s a snapshot of various Eastern cultures; Arabic, Farsi and Urdu fill the air, and some customers don traditional attire.
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Qahwah House is just one of a string of Yemeni coffee chains that originated in the Arab-populated Detroit area and are rapidly springing up across the country, often where there are significant Middle Eastern and Muslim populations. Nineteen Qahwah House locations are open across seven states, with more under construction and expected to open this year. Another chain, Haraz, opened this month in the pricey SoHo neighborhood in Manhattan, with at least six more in the region planned in the next two years. Times Square will be home to two other chains, MOKAFE and Qamaria Yemeni Coffee Co.

The rapid expansion of these shops underscores the demand for late-night social spots for not only young Muslims and Middle Easterners, but also younger people who are looking for a non-digital third space where they can hang out without alcohol or having to yell over loud music.
They don’t have many other options. Malls, a traditional third place for young people, are growing more and more unpopular. Chains like Starbucks have become more like take-out counters. Alcohol-free lifestyles are growing even for those outside of the Muslim faith, which many practicing the religion already take part in.

So for many young people in urban areas, especially those from immigrant communities looking for a way to connect to their cultures, it’s a great option.

What the rising popularity of Yemeni coffee shops says about third places
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The most popular spot on a late Friday night in a pocket of Manhattan’s West Village isn’t a trendy bar or a Michelin-starred restaurant but a Yemeni coffee house chain strictly serving coffee, tea and pastries.

A step into Qahwah House on Carmine Street offers a rich whiff of cardamom, Arabic music and crowds of people both at tables and in line to order. The energy spills over into the sidewalk, where some begin performing a Levantine folk dance known as dabke. It’s a snapshot of various Eastern cultures; Arabic, Farsi and Urdu fill the air, and some customers don traditional attire.
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Qahwah House is just one of a string of Yemeni coffee chains that originated in the Arab-populated Detroit area and are rapidly springing up across the country, often where there are significant Middle Eastern and Muslim populations. Nineteen Qahwah House locations are open across seven states, with more under construction and expected to open this year. Another chain, Haraz, opened this month in the pricey SoHo neighborhood in Manhattan, with at least six more in the region planned in the next two years. Times Square will be home to two other chains, MOKAFE and Qamaria Yemeni Coffee Co.

The rapid expansion of these shops underscores the demand for late-night social spots for not only young Muslims and Middle Easterners, but also younger people who are looking for a non-digital third space where they can hang out without alcohol or having to yell over loud music.
They don’t have many other options. Malls, a traditional third place for young people, are growing more and more unpopular. Chains like Starbucks have become more like take-out counters. Alcohol-free lifestyles are growing even for those outside of the Muslim faith, which many practicing the religion already take part in.

So for many young people in urban areas, especially those from immigrant communities looking for a way to connect to their cultures, it’s a great option.

Накрутка поведенческих факторов
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Если ты когда-нибудь задумывался, почему твой сайт где-то на задворках Яндекса, а не сияет на первой странице, то ты по адресу. Сегодня мы разберемся, как раскрутить сайт в Яндексе, чем SEO для Яндекса отличается от Google, и что за загадочные поведенческие факторы все обсуждают. Поехали!
Чем SEO для Яндекса отличается от Google?
Давай начнем с того, что Яндекс и Google — это как два разных мира со своими правилами игры. Представь, что это как играть в футбол и в американский футбол: мяч вроде есть, но правила разные.

1. Региональность
Яндекс очень любит локальный контент. Если ты в Новосибирске, то Яндекс покажет тебе сайты из Новосибирска.
Google более глобален и не так сильно зациклен на региональности.
2. Поведенческие факторы
Яндекс обращает внимание на то, как пользователи взаимодействуют с твоим сайтом: сколько времени проводят, сколько страниц просматривают и т.д.
Google тоже смотрит на это, но не настолько фанатично.
3. Ссылочное ранжирование
Яндекс более скептически относится к количеству ссылок и больше ценит их качество.
Google любит, когда на тебя ссылаются все и вся, но тоже ценит качество.
4. Анализ контента
Яндекс уделяет больше внимания морфологии русского языка и лучше понимает сложные конструкции.
Google может иногда «спотыкаться» на наших падежах и склонениях.
Что такое поведенческие факторы?
А теперь к загадочным поведенческим факторам. Это как твой сайт ведет себя на первом свидании с пользователем. Если все круто — будет второе свидание (и хорошие позиции в выдаче).

Основные поведенческие факторы:
Время на сайте: сколько пользователь тусит на твоем сайте.
Глубина просмотра: сколько страниц он посмотрел.
Показатель отказов: ушел ли он сразу или задержался.
Возвраты на сайт: возвращаются ли пользователи снова.

Where did Yemeni coffee shops come from?
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In the Middle East, coffee isn’t a grab-and-go drink used to wake up with, but a social exchange. While coffee beans originated in Ethiopia, the earliest evidence of cultivation appeared in Yemen through trading across the Red Sea.
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The practice followed into the early 20th century and across the world, when the first wave of Middle Eastern immigrants came to Detroit to work in the auto industry or shipping yards, Howell said. Most immigrants were men who migrated alone, so one of the first institutions they created were coffee houses where they would gather to socialize, share news about their home country, and even write letters back home. Many of the initial mosques in the area were originally established in the backs of the coffee houses.
Yemeni men working in shipping on the Great Lakes “would work for months at a time and then have a few weeks off and then work again,” leaving them unable to visit their families back in Yemen, Howell said. “The coffee houses in the Detroit area were a really important institution.”

“Our mission is to bring everyone in one place and share history,” Ibrahim Alhasbani, founder of the first contemporary Yemeni coffee chain Qahwah House, told CNN. “That’s why we serve the coffee in a pot. People come inside the store and they share one pot and they can talk and they share different stories.”

A new chapter for Yemeni coffee
Contemporary chains are designed by a new demographic — the descendants of these immigrants who are bringing Yemeni coffee culture to the American mainstream.

The very first Qahwah Houses in Dearborn were airy and upscale, a familiar setting to patrons of established coffee chains. But they also brought with them Yemeni culture, with coffee beans imported from local farmers, artifacts from the region and the founder’s family tree on the wall.

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