Remarketing strategy should consider audience size, recency, exclusions, consent, and message fatigue. A <a href=https://www.reddit.com/r/MrMarketing/comments/1ux9tai/can_you_recommend_a_good_google_ads_agency/>google display ads agency</a> should explain which visitors are eligible, how existing customers are handled, what creative changes over time, and how incremental value will be assessed.